Editorial
The journal
Long-form notes on campaign operations, reporting, and agency workflows. Search the archive or start with this week's cover story.
The agency UTM naming convention SOP for cleaner client reporting
A practical UTM naming workflow agencies can use to standardize campaign links before they reach ads, email, social, and client reports.
From the archive
Client campaign tracking checklist for agencies
A pre-launch tracking checklist agencies can use to catch broken destinations, messy UTMs, and unclear campaig...
Linkly Team
Link governance SOP for agencies managing client campaigns
A repeatable link governance SOP for agencies that need cleaner naming, approvals, branded links, and client r...
Linkly Team
What are the best Bitly alternatives for managing links across multiple clients?
Bitly works for simple shortening, but agencies need client-level organization, custom domains, and clearer ca...
Linkly Team
Can you shorten a mailto link and track clicks on it?
Yes, but mailto links need a redirect and event tracking flow that most shorteners do not handle cleanly.
Linkly Team
Why your link click reports are wrong (and what's actually happening)
Bots, security scanners, link previews, and repeat clicks can inflate reports far beyond real human traffic.
Linkly Team