Free tools

Campaign link tools

Build cleaner links, enforce naming conventions, catch tracking mistakes, and sanity-check click data before it reaches a client report.

Build a campaign URL with utm_campaign ready for reporting.

UTM Builder

UTM Builder for Campaign Tracking

Build a clean campaign URL with source, medium, and campaign parameters.

Campaign tracking

Convert client, campaign, and platform into clean names.

Link Naming Generator

Generate a consistent client-campaign-platform naming slug for campaign links.

Naming conventions

Group each link by client + campaign before launch.

Campaign Link Organizer

Create a simple client, campaign, channel, destination, and owner record before launch.

Link organization

Score a link for missing UTMs, duplicates, and messy tracking.

Link Cleanliness Checker

Check whether a URL has missing UTMs, duplicate parameters, messy structure, or generic-domain issues.

Clean link audits

Estimate real clicks after scanners, previews, and bot traffic.

Click Inflation Estimator

Estimate how many reported clicks may be bot traffic, security scans, or other inflated activity.

Reporting accuracy